To provide a broad spectrum of visual media to enable students make meaningful career choices.

To train students towards better understanding of media by sharpening their creativity.

To facilitate use of alternative media to bring positive changes in society To bring the gap between the academia and media industry.

 

To train students in meaningful use of visual media 

To explore for alternative perspectives within visual media in a globalizing context.

To train students to understand the loss of cultural identities in contemporary visual media and enable them to revive those identities by responsibly using the visual media.

To sharpen the creative capacities in students to function at various fields in visual media. 

To introduce to students the various genres and branches in the visual media so as to enable them to locate the ultimate possibilities to creatively engage the visual media.

To help students to understand the socio-political dimensions of visual media without diluting it with too much of aesthetics.

To help students to understand the meaningful relationships between art and craft and technology so as to enable them to become globally recognized media professionals

The Department of Visual communication blossomed from the academic year 2007, after a prolonged deep study on visual media and its existence as an industry. This Department being the pioneer in Madurai, is conscious in creating media professionals and creators not just merely to be a part of the existing media, however to make a conscious effort to bring about a vital change in the existing Media Scenario, the students are enabled with the technological innovations along with strong literature knowledge, which will comprehend them to have an Alternative Perspective, enabling them to make aesthetic presentation of the reality using global strategies.